“Know your skin,” says Justin St. Clair, celebrity makeup artist and creative and brand director for Bella Reina Cosmetics. “If you are normal to dry or even combination chances are your cheeks are the driest part of your face. In this case I recommend using a cream or liquid blusher. If your skin is oily and/or makeup doesn’t seem to last on you, I recommend a powder or stain blusher.”

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Choosing a color

“Choosing a color is fairly subjective so I say choose the blush color you are most attracted to as that color is almost always right for you,” St. Clair says. However, if you want some extra guidance, this is how St. Clair recommends choosing based on skin tone: READ MORE